Social media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities. By design, social media is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.
Social Media: Common Features
The pace of change in social media and its uses means that its definition can be a moving target. Generally, however, all social media shares the following characteristics:
- It is interactive.
- Features user-generated profiles.
- Content is generated by users. This includes photos, videos, conversations, comments, etc.
- Connections between users are facilitated by the platform.
Connect with the world and build a brand. Increase your business and your profiles using social media.