Media plays very a important role and has influence in virtually every aspect of our lives. It is considered as the best source to know about the happenings of world. Newspaper, magazine, radio, television and internet are the different types of media. It greatly affects our lives because media has the power to influence our thoughts. This influence is sometimes positive and sometimes negative.
- Positive effects:
Earth has become a global village due to media. We can know about any part of the world within minutes through television and internet. Media is the best way to spread knowledge, information and news from one part of the world to the other.
Media educates the people to know about their basic rights and how to use them. It is also a link between the government and people because all the policies and activities of government are conveyed through media.
Education programs help the people to learn anything through internet, television and radio. Children can develop their skills and intellect by watching these programs because audio and visual media makes it quite easy to understand.
Advertisements help us to know the different products in the market and we can easily make our choices according to our needs.
Weather forecast programs tell us about the weather so that we can take precautions or plan accordingly.
- Negative effects :
Media is the most influential one for the people to resort violence. Studies have suggested that the exposure to violence on television, movies and video games make the children more aggressive, fearful, less trusting and more accepting of violence. This does not mean that they will start bringing weapons in the school but they will be more aggressive and less trusting towards their friends, teachers and siblings.
Sex and violence in media also lead towards the sex crimes in the society. It traumatizes youngsters which result in abuse in the home, streets, towards children etc.
Some advertisements try to influence the people by telling them the importance of branded items. As a result children and youngsters become status conscious and thinks that by using these items they can show their high status in the society. To fulfill their needs or to impress others they many times go violent to get money.
Every coin has two sides, similarly Media has positive and negative effects.